Interview Birgit Martini

Birgit Martini

What’s your favourite Martini to drink?
Shaken or stirred, with olive or lemon, dry, extra-dry or rosso. None of this is so important, as long as I can have my Martini in nice company. But I won’t mind a beautiful Martini glass, there’s something about that.


Already in your High School newspaper someone wrote: “Martini is annoying with her questions”! Why do you ask so many questions?
Well, because I want to know! I was so curious that even as a child I was very fascinated by heated discussions among the grown-ups. Now as a consultant it is my job to ask one more question than one can be answered and it is about focusing the spotlight on those aspects that have not yet been considered. Asking the right questions is certainly a core competence in business. Some things have not changed since High School. There probably still are a few people who find my questions annoying…


You’re a sports scientist and you’re actively promoting a healthy lifestyle, how come you’re so often to be found on your couch with beer and crisps?
There can only be health promotion if there is also unhealthy behaviour. But besides this logic, I just enjoy it. And when smoking bans and body cults is all what people talk about it’s twice as much fun to do unreasonable things. Sport, nutrition and health are just current ideologies in the age of self-optimization. I don’t want to devalue that at all, everyone needs their own orientation systems. But the problem with ideologies is that if you’re too enthusiastic and convinced about one side, the opposite pops up and wants to get noticed.


What concepts do you use in your work with people, teams and organisations?
I have occupied myself with the concept of the learning organization for a very long time – and I still do. However, “new” trends appear on the market at regular intervals and here it is important to not blindly follow any ideology, but to seek individual solutions for the customers.


Which topics are particularly clear in the accompaniment of change processes in times like these?
The demand for change has become something of a normality for individuals and organisations. In order to be able to constructively manage change processes, however, the focus on stability is always needed. In turbulent and moving times, it is also important to make aspects such as opposites, contradictions and uncertainties visible so that they can be balanced out.


With what attitude do you meet your customers?
Acknowledging “what is”: that may sound banal, but it is a rare thing to be seen and therefore a particularly precious commodity. Combined with trusting in the competencies of people and organisations, these competencies can be recovered as treasures.


Which experiences from the pedagogical field can you use in your work with adults, teams and organisations?
I particularly like children and young people when they surprise me with creative statements and actions and these elements also flow into the work with adults.


How can you tell that a project has succeeded?
When a goal has been reached, something has started to move, something new has emerged, e.g. new perspectives and other possibilities for action.


Three things that make you happy?
When I succeed in something well, stimulating encounters and being out in nature.


Mountain or lake?
What can I say? I love on Linguine “Mare e Monti”!